Panasonic Tough Tools

Loved by New Zealand households and businesses for almost a century, Panasonic’s diverse range of products, systems, and services are designed to benefit the lives of New Zealanders.

Redbox work closely with the Panasonic Sales & Marketing team to build brand presence and sales by delivering a range of digital solutions. This included an ecommerce website for their leading power tool division, Tough Tools.


Panasonic required an intuitive web store that needed to not only showcase their expanding product range, but also offer flexibility to support growth into the future.

Leveraging the power of Magento 2’s flexible and intuitive solution, we combined content and commerce, providing Panasonic’s internal marketing team with an easy to manage website.

The site integrates with the Panasonic internal ERP system for streamlined order management processes, improved product catalogue consistency and reduced order to shipping times and costs.


We delivered a multisite environment that utilises Magento’s capabilities of presenting multiple websites on different URL’s. As a result, the brand has been able to expand into new external market places, such as The Market, further accelerating their growth and performance further.

Since the launch, and immediate upward trend has been seen.

The Results:
33%increase in online sales (YoY)
23%increase in average order value (YoY)
13%increase in average page views (YoY)
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