La-Z-Boy has been providing quality reclining furniture to customers for over 90 years. Their marketing team approached us in 2018 with an ambitious goal: To elevate the brand’s online presence to appeal to a new generation of customers, driving online customer engagement.

With an existing Magento 2 Multistore platform running the company’s New Zealand and Australia operations, the team needed an expert partner to develop the site further, solve bugs and accelerate online growth.


Firstly, we completed a full website audit to improve the original specifications. With business growth at the forefront, we redesigned the UX at the front-end to facilitate user engagement and provide a seamless shopper experience across multiple devices.

We created an intuitive and personalised UX with interactive site features, including a visual product configuration tool. This allows users to easily find and compare a variety of fabric coverings, configurations and pricing options.

We implemented the Magento Promotions interface, giving La-Z-Boy’s in-house team complete control over promotions on the site and across multiple store locations.


We also resolved the bugs hindering the website, improved PIM integration and provided increased reliability and performance to ensure the catalogue is kept fresh by dynamically integrating with their product information system.

These changes have contributed to significant UX improvements and allowed La-Z-Boy to grow its online presence. We continue to partner with La-Z-Boy, innovating and developing new features to increase performance.

The Results:
35%increase in website conversions
9%increase in average time on site
11%decrease in bounce rate
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