Integrating ethical practices into ecommerce

Consumers are concerned about the climate emergency. And rightly so. The rise of Greta Thunberg and David Attenborough has surfaced the climate conversation to the masses. And let’s not forget the freak weather conditions we read about daily. Flash floods, melting ice caps, and wild bush fires. Businesses can no longer deny that we are on course for a climate checkmate. Now the real work begins to change that path.

Ecommerce brands realise what’s at stake. Consumers are starting to change alliances and pledge their loyalty to brands who have ethical practices. But what are the barriers to becoming a sustainable brand and how can retailers overcome them with small, positive changes? We’ve partnered with dotdigital to bring some practical tips on what ecommerce brands can be doing – taking a steer from retailers who are doing their bit.

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